Litigation Journal

Cover of the Litigation Journal issue from Summer of 2011, when the American Bar Association began publishing articles by Dr. George Gopen.

Litigation Journal Articles

by George Gopen

The articles to date include the following, each of which deals with a single aspect of REA.

  1. Although Fred’s a nice guy, he beats his dog.
  2. Fred’s a nice guy, but he beats his dog.
  3. Fred beats his dog, but he’s a nice guy.
  4. Although Fred beats his dog, he’s a nice guy.

For each of these four statements, how does the author want you to feel about Fred?  Each of the four produces a different result from a given audience; but those results remain remarkably consistent from audience to audience.  This article explores why readers respond the way they do when given contrasting or even conflicting information.  It is based on 25 years of group experiments, involving hundreds of audiences.

  1. Whose story is this meant to be?
  2. What are the most important words to be emphasized?
  3. How does this sentence connect backward and forward to its neighbors?

Knowing how to communicate the answers to these three questions allows a writer to sustain connectivity between sentences, making the reader’s journey from one end of the paragraph to the other a cohesive and coherent one.  This article takes a careful look at a single paragraph to demonstrate how that authorial control can be mastered.